Meet the US women who have just opened a PR office in Saudi Arabia

• Kaplan told Arab News that she had a misconception about the Kingdom on her first trip. “Women’s empowerment is really rooted in our mission”

RIYADH: With New York savvy, Miami flair and a Saudi spirit, Gwen Wunderlich and Dara Kaplan took a chance on themselves and entered the ever-changing space of Saudi Arabia’s women empowerment.

With more than two decades of experience and a solid friendship, they launched the Riyadh branch of their first women-led US-based PR firm Wunderlich Kaplan Communications.

“This will be our global expansion and the MENA division, based in Riyadh at Jax,” Wunderlich told Arab News.

“We partnered this time for this division with Noor Taher, she is partners with Good Intentions and she brought us over here and agreed to partner up with us so generously to bring big projects to us, to guide us and to be a lead here to make sure things go smoothly,” she said.

With so much happening in the Kingdom’s capital, Riyadh felt like the right fit as it is the center of the country and a magnet for talent. It is also easily accessible via air or land.

“It just feels right.”

FULL ARTICLE FROM THE ARAB NEWS (SAUDI ARABIA)