The video shows a real vicar – Rev Gary Bradley from Parish of Little Venice – with an imam played by Zubeir Hassam, the principal of the Muslim School Oadby in Leicester. The pair enjoy a drink together before ordering each other knee pads using Amazon’s service.
Bradley told Christian Today the ad had “a very important message, particularly at this time of year”. He said in his parish “we have people of all faiths sharing the area and it is important that we understand and relate to each other”.
He added: “For the last 15 years people of different faiths have come together, with their faith leaders, to celebrate united worship before Christmas, worship which focuses on peace and the need to strive for unity.”
he two plan to meet regularly after filming together. Bradley said it was a particular pleasure “to consolidate the pastoral and theological concerns which bind us together”.
Simon Morris, director of advertising at Amazon, said it was an “authentic and charming story” adding he had consulted the Church of England, the Muslim Council of Britain and the Christian Muslim Forum before filming.