A decision by retail giant Lowe’s Home Improvement to pull ads from a reality show about American Muslims following protests from an evangelical Christian group has sparked criticism and calls for a boycott against the chain.
The retailer stopped advertising on TLC’s “All-American Muslim” after a conservative group known as the Florida Family Association complained, saying the program was “propaganda that riskily hides the Islamic agenda’s clear and present danger to American liberties and traditional values.”
The show premiered last month and chronicles the lives of five families from Dearborn, Mich., a Detroit suburb with a large Muslim and Arab-American population.
A state senator from Southern California said he was considering calling for a boycott.
Calling the Lowe’s decision “un-American” and “naked religious bigotry,” Sen. Ted Lieu, D-Torrance, told The Associated Press on Sunday that he would also consider legislative action if Lowe’s doesn’t apologize to Muslims and reinstate its ads. The senator sent a letter outlining his complaints to Lowe’s Chief Executive Officer Robert A. Niblock.
“The show is about what it’s like to be a Muslim in America, and it touches on the discrimination they sometimes face. And that kind of discrimination is exactly what’s happening here with Lowe’s,” Lieu said.